About
Tactive approached us to build a structured B2B marketing ecosystem focused on generating qualified leads across India and international markets for its construction ERP solutions.
Overview
Tactive approached us to build a structured B2B marketing ecosystem focused on generating qualified leads across India and international markets for its construction ERP solutions.
The Challenge
Tactive had no existing lead pipeline, minimal digital presence, and needed to reach niche decision-makers — project managers, procurement heads, and CTOs — in a highly competitive construction tech space.
Our Strategy
- Built a full-funnel B2B demand generation engine targeting construction industry decision-makers.
- Launched LinkedIn and Google Ads campaigns with ICP-aligned messaging and landing pages.
- Developed SEO-driven content to capture organic search demand for construction ERP keywords.
- Implemented CRM workflows to track, score, and nurture leads through a structured pipeline.
- Ran retargeting campaigns to re-engage warm prospects and improve demo booking rates.
The Result
Within 8 months, Tactive moved from zero pipeline to 35 Cr+ in qualified opportunities, with consistent monthly lead flow and a measurably improved demo-to-proposal conversion rate.
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