About Tactive
Tactive Software Systems is a technology-driven company delivering dedicated construction ERP solutions . Backed by over 17 years of research and development and supported by the industry expertise of URC Constructions, Tactive helps construction businesses streamline operations and make data-driven decisions.
Overview
Tactive partnered with PCS to establish a structured B2B performance marketing ecosystem focused on increasing brand visibility, generating qualified leads, and strengthening market presence for its construction ERP solutions. The objective was to create a scalable digital strategy that supported growth across both markets.
The Challenge
The brand had a minimal inbound lead pipeline and lacked a performance-driven digital strategy. Website experience, market positioning, and conversion pathways required optimization to support scalable domestic and international growth.
Our Strategy
- Conducted competitor research and high-intent keyword analysis for construction ERP markets
- Revamped website content with construction-specific messaging and SEO optimization
- Developed conversion-focused landing pages targeting construction industry decision-makers
- Executed targeted bidding strategies to improve qualified lead generation performance
- Published SEO-driven blogs to strengthen organic visibility and search rankings
- Used heatmaps and Microsoft Clarity insights to optimize user experience, engagement, and conversions
The Result
Our strategy generated a ₹35 Cr+ qualified sales pipeline through strategic content and performance marketing. The campaigns improved Tactive’s visibility across India, GCC, Africa, and Oceania while enabling scalable international lead generation growth.
Ready to achieve results like Tactive?
We design actionable strategies that deliver visibility, leads, and long-term business growth.
Get in Touch →